Sample Detail

In the mordern world, advertising has increasingly effected to purchasing decisions of customers, with considerable consequences for society at large. In this essay, I will investigate the root causes of this phenomenon before proposings solutions to adress it effectively.

The growth of this phenomenon can be attributed to a combination of interconnected sectors. Advertising usually associates with beauty, happiness, benefited well-being, and fashionable trend; consequently, people will be attracted because of its practical and necessary implementation eventhough they don't need this product. Although a man may not initially be interested in suit, advertising often suggest that wearing one can prove his worth nd social status, drawing him to make a purchase. Moreover, with rapid globalization, advertising commonly cooperate with celebrities to raise reputation of brand and generate a significant impact on consumer's psycology. Celebrity's impact can raise the identification more prevalent of specific items on market, so customers want to keep themselves up to date with the popular items. Marketing know clearly people's psychology and they access and fulfill various their demands.To tackle these issues, there are some practical approachses. First of all, commercial authorities should give some legal framework about transparency in advertisements. Instead of providing overestimated introduction about this items, advertising should focus mainly on benfits of items and provide some using instructions for consumers. Therefore, people can raise awareness about the products that are truly necessary for them. Secondly, among consumer communities, they should create feedback forums for products, and in here, people can seek the realistic feedback relating to their needed products and don't rely heavily on advertising.＋

In conclusion, many consumers are influenced on purchasing decisions by advertising because of its celebrity collaborations and eye-catching benefits to customers. The most efficient solution is a combination between authorities and mental customers.