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Studies show that modern consumers are less affected by advertising compared to those in the past. Why do you think consumers are less influenced by advertising nowadays? In your opinion, is this trend positive or negative ?

21/07/2026 23:19 7.0 স্কোর

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Studies show that modern consumers are less affected by advertising compared to those in the past. Why do you think consumers are less influenced by advertising nowadays? In your opinion, is this trend positive or negative ?

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Introduction

In this day and age, research indicates that there has been a considerable decline in the influence of marketing and advertisements on the consumers compared to what they could achieve in the past. In this essay, I will delve into the reasons behind this tendency, ultimately arguing whether or not it is beneficial for people and society.

Body

There are some major factors that could lower previous impacts of the advertising strategies. Compared to the past, advertisements nowadays tend to appear everywhere, especially with the advent of the Internet. To be more detailed, people are now constantly bombarded with repetitive appearance of ads ranging from social media, websites, apps, even to games, which lead to the annoying interruption in their experience, ultimately resulting in their ignorance over those advertising. Furthermore, as people have more access to the knowledge on the Internet, helping them to validate the advertised information and realize the exaggeration and mislead. As a result, people are becoming skeptical about the advertisements, causing their effectiveness to plunge.Besides, many products promotion tend to rely on a set of marketing tactics, such as using influencers or celebrities to endorse products, increase the desire to making purchase of customers and thereby make the traditional ads less persuasive.From my perspective, this trend is significantly beneficial and can lead to greater satisfaction of customers and important innovations. Instead of being guilty after buying an advertised product, individuals may have greater experience if they have a chance to learn about the product naturally. In addition, brands can allocate money to the development and quality of products, bringing about more positive response from customers.

Conclusion

In conclusion, the plunge in the effectiveness of advertising is due to its repetitive presence and rising awareness of customers. In my opinion, this change is advantageous as it can provide people with greater experience and foster the growth and quality of products.

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