Sample Detail

The provided bar chart illustrates the proportion of enterprises that had a social media presence in the UK over a 5-year period, commencing in 2012. Upon examining the data, it is noticeable that all type of businesses experienced fluctuations in varying degrees, but all of these displayed an overall upward trend. Additionally, large businesses consistently recorded the highest figure, with its figure outstripping the remaining companies, whereas small businesses witnessed an opposite pattern throughout the surveyed period. To begin with, large businesses was in the leading position over the period despite a dramatic fall. Starting at nearly 80%, its figure plunged to well over 50% and eventually returned to its initial level at just below 80% in the final year. Turning to the medium businesses, its figure climbed from just over 30% in the initial year to almost 50% in 2014 before falling dramatically to 30%. This corresponding figure eventually surged to well over 50% by the end. Regarding the small businesses, its figure recorded the lowest figure over the 5-year period. Having risen from roughly 28% in 2012 to approximately 35% in 2014, its figure declined modestly to 30% in the penultimate year before jumping dramatically to almost 50% by the end of the timeframe.