নমুনা বিস্তারিত

＋It is believed that the quality and personal needs are main factors that motivate people to consume a product, whereas the act of promoting is considered to be redundant. From my perspective, I am not fully convinced by this statement. Although a good product is likely to be purchased, advertisement still plays an important role in the product’s sales.

Admittedly, individuals usually buy what they need and what they assume is a good thing. Take rice for example, rice holds an indispensable role in any Vietnamese meal, for that reason, people buy it periodically. It does not need resounding advertisements in order to be sought-after, rice is consumed widely because of its quality and people’s needs. Besides, enterprises invest in endorsements in order to gain brand recognition, but a fraction of people do not want to watch them and even consider them as annoyance. As a result, the products will appear with customer’s bad experience and maybe, the drop in its overall revenue.

However, there are a lot of reasons why significant concentration is still spent on creating adverts. When launching a new product into the market, the essential step is to catch attention from customers. Constant videos, images and posters showed on the street walls, in the supermarket LED screens seem to be appealing for some passers-by, encouraging them to buy and try it. Plus, advertising is also a way to build a credible reputation, especially when it was promoted by renowned figures. In the K-pop industry, famous idols are highly in demand because their fans are blindly following whatever those idols use, even when the products come from a less well-known brand.＋

In conclusion, advertisements may appear to be worthless in some people’s eyes, they still attract attention—what businesses actually need. Promotion is not merely entertainment, it is also a sophisticated way of attracting customers and increasing sales.