Detail Sampel

Some individuals argue that they are not impacted on advertisements which are amusing or annoying while shopping. From my perspective, I do not agree with this view.

One major reason for still being influenced by advertisements is cognitive influence. When consumers watch an amusing video which just can be entertaining or an annoying advertisement being rejected. Although they do not admire these advertising products, these materials will be remembered and create the familiarity with them which is called subconscious effect. For example, when a purchaser coming to a supermarket or online shopping has to face shopping choices between their familiar products and uncommon alternatives. Advertisers just push their products up into social platforms which can be repetitive, however still providing an effective approach.

Furthermore, emotional association is also regarded as an impact which companies want to implement. Modern advertisements do not provide repetitive appearance but also create feeling around a product. Clothes are connected with confidence, phones with creativity, food with friendship and cars with success, which enables customers to have desirable identification and a strong familiarity. It can be seen that cost-efficiency, product quality and reviews are finally decisive factors for them to buy a product, however, the conscious effect still is carved in their mind and even if people do not like an advertisement, they also choose buying without even realizing it.

In conclusion, I do not agree with the view that consumers are not influenced by advertisements. Due to conscious and emotional influence, consumers are easily able to remember some repetitive information and decide to buy familiar products.